Men – A Growing Market for the Image Consulting Industry
When many think of image consulting and personal shopping, a man is not typically the first image that comes to mind. Don’t overlook this integral portion of 50% of our population, however. The image and style industries are seeing increasing numbers of male clients as the need to stand out and to become more personally marketable is growing.
In the last year alone, Global Image Group’s image consultants and personal shoppers have served a comparable number of male clients to female clients. From those who are looking to revamp their professional wardrobes to those who are ready to hit the dating scene again, men are seeking advice as actively as their female counterparts. They seek consulting services for a variety of image and styling needs from what to wear when meeting with co-workers and hedge fund investors, to how to dress for casual Friday or while on a first or second date.
Men, however, don’t shop in the same mindset as women. No matter how large their budget, economy is most often the key as men look to mix and match their clothing for optimum use. Additionally, they have caught on to the fact that they now need to keep pace with their latest style savvy corporate competition – women. As women are gaining more and more power and serving positions of higher ranking, men have realized they too need to dress to impress.
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